• Caraa, Mashable and R/GA are named Most Innovative at the 2017 Digiday Awards

      Luxury fitness brand Caraa, media company Mashable and digital agency R/GA were honored for their innovations in media and marketing tonight at the Digiday Awards gala. The Digiday Awards, Digiday’s biggest awards program of the year, honor the best creative marketing and advertising being done today by brands, agencies, publishers and platforms.

      Digiday- 20 readers -
    • Facebook video ad viewability rates are as low as 20 percent, agencies say

      Facebook’s metrics woes may be far from over. After fessing up to a string of measurement errors over the past six months, the social media company has bowed to pressure from ad buyers and started letting third-party auditors check its numbers. Some agencies started using the new auditing capabilities a few months ago and have been stunned to see viewability rates on Facebook ...

      Digidayin Social- 34 readers -
  • Oreo hopes to see ‘Pokemon Go’ success in its own scavenger hunt AR game

    More brands are developing their own augmented reality experiences, as the expense and technical ability needed to produce them have decreased and the desire for mobile entertainment has grown. Oreo is the latest, building its own mobile gaming app called “The Great Oreo Cookie Quest,” which engages users with a virtual scavenger hunt.

    Digiday- 14 readers -
  • Inside Vans’ social media strategy

    Vans hired its first global executive creative director, Erwin Federizo, in January. The former agency executive is focused on improving Vans’ consistency on social media. The streetwear brand is on a high, swept up in a flurry of celebrity endorsements, street-style sightings and high-end collaborators, but it’s trying to stay grounded.

    Digidayin Social- 13 readers -
  • Digiday Research poll: 8 in 10 don’t think Facebook Watch will challenge YouTube

    In February 2017, Facebook CEO Mark Zuckerberg boldly declared, “I see video as a megatrend. That’s why I’m going to keep putting video first across our family of apps.” Facebook Watch launched in August 2017 with 30 content partners, and Facebook was reportedly willing to spend as much as $1 billion to fund original shows for Watch. Despite ...

    Digiday- 11 readers -
  • On the hunt for subscriber growth, US publications look abroad

    As American news publishers get more serious about consumer revenue, more of them have begun looking abroad. In 2017, The New York Times grew its international digital subscriber base to more than 2.2 million, 14 percent of its total digital subscriber base, from 1.6 million (and 13 percent) the previous year.

    Digiday- 10 readers -
  • The 5-minute guide to buying sponsored content from publishers

    By Jerrid Grimm, co-founder and ceo, Pressboard Sponsored content is seeing a massive surge in popularity among advertisers, ad agencies, and PR teams alike — but just like any other growing industry, it can be a bit like the Wild West out there. I know from experience. Before Pressboard, I worked at an ad agency, and it was clear that brands were falling in love with sponsor ...

    Digidayin Content- 7 readers -
  • The Rundown: CMOs grapple for leverage vs. platforms

    In this week’s Rundown: CMOs turn into politicians in a desperate attempt to claw back leverage, Facebook expands its subscription support for publishers, and Verizon’s Go90 goes south. Politicians or CMOs? It’s been three days since Unilever CMO Keith Weed proclaimed in an Interactive Advertising Bureau keynote in California that his company, the world’s second-largest adve ...

    Digiday- 8 readers -
  • ‘It lost its community of innovation’: Why agencies are skipping SXSW this year

    Every year since 2012, OMD Worldwide has taken over a popular barbecue joint in Austin, Texas, to host its annual Bootstrap Barbecue at SXSW. It would welcome about 100 clients and introduce them to up-and-coming startups they would not meet otherwise. It was an event that the agency, and its clients, looked forward to all year for potential business opportunities, but also as a time to have fun.

    Digiday- 9 readers -
  • How the Guardian’s Instagram strategy is winning new readers

    Like many publishers, the Guardian is using Instagram to cultivate a loyal, young audience that doesn’t visit its main digital products. The publisher has steadily grown its following and has nearly 860,000 Instagram followers to date, up 57 percent from a year ago. More interesting yet, 60 percent of those who follow links to the Guardian’s site are new to the Guardian, accor ...

    Digidayin Social How To's- 17 readers -
  • The evolution of streaming video services, in 4 charts

    With more media companies creating TV-like video content for platforms with big content budgets, the over-the-top video market is exploding with new places to watch video. Subscription and ad-funded video-on-demand services have healthy revenue prospects, but media companies struggle to get their video seen in a cluttered landscape. Here are four charts on the state of the OTT market.

    Digiday- 16 readers -
  • Video Briefing: Facebook Watch is not a TV network of the future

    Welcome to the new Digiday Video Briefing, a new weekly newsletter from Digiday senior reporter Sahil Patel that will take you behind the scenes of an industry in upheaval. To get this in your inbox, sign up here. It’s safe to say “Ball in the Family,” a show starring famous basketball dad LaVar Ball, is the first hit show on Facebook Watch — it’s certainly the first Watch sho ...

    Digiday- 14 readers -
  • Editor-in-chief Hanya Yanagihara on why T Magazine needed a ‘harder edge’

    T Magazine, the fashion and style publication of The New York Times, is revamping both its design and editorial strategy to better resonate with an evolving demographic of readers and advertisers. The aesthetic updates — which rolled out digitally on February 7 and will debut in Sunday’s print issue on February 18 — are intended to reflect a “newsier” tone that is more visual ...

    Digiday- 10 readers -
  • How big tech and retail are inspiring consumer innovation at Wells Fargo

    In the new world of banking, banks come to their customers — not the other way around. On Tuesday, Wells Fargo released a new “predictive banking” feature that pushes insights based on customer data and more personalized guidance. It could flag higher-than-normal automatic monthly payments or remind customers to transfer money between accounts to avoid an overdraft fee, for example.

    Digiday- 12 readers -
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