• Sliders suck and should be banned from your website

      Two years ago, we wrote about why we really don’t like sliders. We still don’t like sliders. If your theme forces you to include a slider (also named carousels) on your homepage, please realize that it’s making you use a feature that has no value for SEO. A feature that is probably slowing down your site by loading extra JavaScript.

      Michiel Heijmans/ Yoast- 37 readers -
    • Meta keywords: why we don’t use them

      You would think this post would be redundant by now: people know that the meta keyword tag is useless nowadays, right? The truth is that we still see site owners using meta keywords on their website. In addition to that, people are still searching for meta keywords according to Google Trends, although there seem to be less queries than 5 years ago.

      Joost De Valk/ Yoastin SEO- 14 readers -
    • How to use Twitter Cards

      Back in 2012, Twitter introduced a system called Twitter Cards which allows site owners to display enhanced tweets on their websites using a syntax very similar to that of OpenGraph. Thanks to this new system, Twitter can show nicer looking tweets, including ones containing media such as images, audio and video.

      Yoastin Social How To's- 20 readers -
  • How to add focus to your text with Yoast SEO Insights

    Your keyword research is done and you know what to write about. Nothing is going to stop you from getting all that traffic with your new articles. But when you start writing your article, you notice it can be hard to keep your text focused. Yoast SEO Premium has a helpful little tool to guide you: prominent words in Insights. Here, I’ll show you how it works.

    Yoastin SEO How To's- 11 readers -
  • Ask Yoast: How to avoid competing with your own pages

    If your online shop or business offers many products that are similar to each other, you’re probably familiar with this conundrum: how do you add content that’s diverse enough? And what to do, since you can use a focus keyword only once? These are important things to keep in mind, so you don’t end up competing with your own pages.

    Joost De Valk/ Yoast- 7 readers -
  • The beginner’s guide to – the NEW – Google Search Console

    Do you have your own website or maintain the website of the company you work for? Of course, to do this right, you need to keep a keen eye on the performance of your website. Google offers several tools to collect and analyze data of your website. You probably have heard of Google Analytics and Google Search Console before.

    Yoastin SEO Google- 7 readers -
  • Do outbound links matter for SEO?

    In our plugin, we have a check for outbound links. Is there an outbound link on your post or page? And in case there isn’t one, please add an outbound link to your content! Why do we insist on adding a link like that? Isn’t it true that you should get links to your website, and to your website only? Well… Not per se. What are outbound links? There are a gazillion types of links.

    Michiel Heijmans/ Yoast- 7 readers -
  • New release: Yoast SEO for TYPO3 2.0

    It’s with great pleasure that we announce the release of Yoast SEO for TYPO3 2.0. This brand new version includes functional and technical changes, making the extension easier to use and more complete! It’s now available on the TYPO3 Extension Repository, on Packagist and Github. The new version has been a team effort, and many people from the TYPO3 community contributed.

    Yoast- 4 readers -
  • Please welcome to Yoast: SEO expert Jono Alderson

    We’ve been on quite the hiring spree at Yoast HQ and today, we’d like to introduce you to our newest Yoaster. This, however, is not just any old hire. No, it’s none other than the incredible Jono Alderson. Jono has been a leading figure in the world of SEO for some time now. He leaves his job as a principal consultant at Distilled London behind to join Team Yoast in our quest t ...

    Yoast- 11 readers -
  • Yoast SEO 6.3: Giving you more context

    Something’s brewing at Yoast HQ. There’s no sign of spring yet, but we feel the need for a spring clean-up. Over the past few weeks, we’ve been looking critically at the Yoast SEO WordPress plugin and its many features and thinking: what’s this doing here? And should we get rid of that thing? Some of the results of that process are collected here, in Yoast SEO 6.3. But this is only the beginning.

    Yoastin SEO- 9 readers -
  • How to measure the success of your content SEO strategy?

    If you want to measure the success of your content SEO strategy, you first need to establish what your goals are. What’s the purpose of your content SEO strategy? Do you want higher rankings? More traffic? In order to evaluate your Content SEO strategy, you should identify what success means to you! Once you’ve established your goals, you can measure the success of your content SEO strategy.

    Marieke Van De Rakt/ Yoastin SEO Content How To's- 7 readers -
  • Ask Yoast: Several link tags on a page

    HTML elements, also called HTML tags, are bits in the HTML of a website that specify the relation between the current document and an external resource. They look like this: link rel= "..." and can be used for all kinds of things, like importing a stylesheet. SEO related link elements are, for instance, the rel=”canonical” link element, which is used to avoid duplicate content issues.

    Joost De Valk/ Yoast- 9 readers -
  • Ask Yoast case study: Appealing content for a real estate site

    In our Ask Yoast case studies, we generally give SEO advise to clients who sign up for this series. This time, however, we’ve had a look at the website of Ryan Hoffman: leverageny.com. He didn’t sign up for the case study, but commented on our Ultimate guide to Content SEO. He told us nobody in his target audience reads content.

    Yoast- 6 readers -
  • New online SEO training: Multilingual SEO

    Today marks the release of our new multilingual SEO training. If you have or maintain websites in multiple languages or meant for different regions, this course on international SEO is indispensable. By implementing the advice given in this training, Google will send your users to the correct site automatically. This is often done wrong, but we’ve made it easy.

    Yoast- 10 readers -
  • What’s the difference between an H1 heading and the SEO title?

    Writers tend to put some real thought into their title. For online content, titles are important for both readers and search engines. That makes them double important! If you use WordPress and our Yoast SEO plugin, you insert the post’s title in the post title input field. Your title will appear as an H1 heading on top of your post.

    Marieke Van De Rakt/ Yoastin SEO- 7 readers -
  • Ask Yoast: Content on product category pages

    Optimizing your product pages and product category pages can cause a bit of a dilemma. You want your products to shine, so they’re the first thing people notice, and in this regard, a picture usually says more than a 1000 words. On the other hand, you need to add sufficient textual content to help you rank.

    Joost De Valk/ Yoastin Content- 8 readers -
  • Mobile parity: are your desktop and mobile site equal?

    You might have heard the term before: mobile parity. With, as a subset of that, content parity. Perhaps “One Web” triggers some kind of recognition? It all comes down to one thing: is your mobile site equal to your desktop site? In this article, I’ll give you some pointers on why you should check that and a number of things that influence the presence or absence of mobile parity.

    Michiel Heijmans/ Yoast- 8 readers -
  • Coming soon: Multilingual SEO training

    February 7, 2018, marks the release of a brand new course in the Yoast Academy: Multilingual SEO. The Multilingual SEO training is for every site owner, developer or SEO who targets people in various locales and languages. The time-limited introductory price will be $169. After a week, it will go to its regular price of $199.

    Yoastin SEO- 13 readers -
    Earlier about the same topic:

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The Art & Science of Website Optimization

Additional author: David Mihm
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